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Globally, net revenue from media agency pitches fell nearly 42% last year to $976 million. In the U.S. the drop was 43% to $256 million. Read the whole story
Some 12,000 users clicked on the new agency link within five days, including senior executives at Coca-Cola, Heineken, Salesforce and Google. Read the whole story
He succeeds Eileen Kiernan who was elevated to the top job at UM parent Mediabrands last year. Read the whole story
Separately Razorfish promoted Michael Burgess to Chief Client Officer and Scott Holmes to Chief Growth Officer. Read the whole story
The core of the new unit is Dentsu's previous Entertainment business, The Story Lab. Juan Woodbury has been tapped to lead it. Read the whole story
COMMENTARYI put it to the test. And for the cost of a $2.99 trial, a generative AI app rendered a large volume of high-quality … Read the whole story
COMMENTARYForced topicality aside, Wieser makes some excellent points about the nature of the ad biz, and especially why the clients of big agency holding … Read the whole story
COMMENTARYThat's what a veteran source asked when we reported that OpenAP formed a "JIC" to create new ad currencies in advance of the 2024 … Read the whole story
COMMENTARYCTV and retail media, two of the fastest-growing ad channels, continue to converge. This is pushing companies to form unlikely partnerships. Read the whole story
The spot targets fans 21+, suggesting you can choose to make life easy, even during frustrating moments. Read the whole story
Meg Gallimore is now creative director, art and Ben Resnikoff was upped to creative director, copy. Read the whole story
