The firm spends an estimated $450 million on measured media globally according to agency research firm COMvergence. Read the whole story
Goat will join GroupM and merge with its influencer marketing solution INCA to create a global influencer marketing agencywith more than300 employees in over … Read the whole story
The campaign launched due to critical findings in a new report: Police drop most complaints of officer violence against women. Read the whole story
The retailer stopped selling West's Yeezy shoes - but those that remain on shelves have become collectors' items. Read the whole story
Not really. Marketers need a fluid hiring approach built for speed. How about nurturing continual project relationships that evolve into long-term partnerships? Read the whole story
"Authenticity was our top priority," Ford's Erica Martin tells "Marketing Daily." Read the whole story
Effort brings "a bit of light-heartedness to daily chaos our Chrysler Pacifica and Pacifica Hybrid owners may experience," said Stellantis' Marissa Hunter. Read the whole story
Rebecca Yi previously served as marketing director at Village Marketing, an influencer marketing shop acquired a year ago by WPP which today placed another … Read the whole story
Fans in select cities can text a peach emoji, hoping to win a delivery of Simply Spiked Peach's new flavors. Read the whole story