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Rebecca Yi previously served as marketing director at Village Marketing, an influencer marketing shop acquired a year ago by WPP which today placed another big bet in the space with … Read the whole story
The firm spends an estimated $450 million on measured media globally according to agency research firm COMvergence. Read the whole story
Goat will join GroupM and merge with its influencer marketing solution INCA to create a global influencer marketing agencywith more than300 employees in over … Read the whole story
The campaign launched due to critical findings in a new report: Police drop most complaints of officer violence against women. Read the whole story
The retailer stopped selling West's Yeezy shoes - but those that remain on shelves have become collectors' items. Read the whole story
- COMMENTARY
Not really. Marketers need a fluid hiring approach built for speed. How about nurturing continual project relationships that evolve into long-term partnerships? Read the whole story
"Authenticity was our top priority," Ford's Erica Martin tells "Marketing Daily." Read the whole story
Effort brings "a bit of light-heartedness to daily chaos our Chrysler Pacifica and Pacifica Hybrid owners may experience," said Stellantis' Marissa Hunter. Read the whole story
Fans in select cities can text a peach emoji, hoping to win a delivery of Simply Spiked Peach's new flavors. Read the whole story
