The "Meaningful Ad Unit" will be utilized by Havas Media for U.S. clients. Its programmatic trading desk will leverage the MAU within custom algorithms, … Read the whole story
"Through this partnership, we will not only expand our offerings in the truck advertising space but also bolster the medium to be one that … Read the whole story
- COMMENTARY
By doubling down on their commitment to diversity and inclusion, marketers can align themselves with the prevailing sentiment and contribute to creating a more … Read the whole story
Multiple tech providers create inefficiencies for brands and bad experiences for shoppers, per the Epsilon report, which is based on a survey of 689 … Read the whole story
MediaMath filed for bankruptcy protection on Friday. The bankruptcy will have a sweeping influence on the ad industry. The company owes between $100 million … Read the whole story
The work is targeted to Gen Z's ambitions and appreciation of vibrant artistic styles. Read the whole story
