Ed Hallam and Izzy Kertland will head the unit. Read the whole story

Sittig wrote a "Dear John" letter to the advertising business saying he was "breaking up" because the industry's "obsession" with data had made it … Read the whole story

The hard sell is due to a study that found people knew Tubi, but not its free status. Read the whole story

For the fourth year, Captain Morgan has set sail for the NFL. Read the whole story

The trends are identified in a new report from social agency We Are Social stemming from what it calls permanent shifts in the creator … Read the whole story

In tandem with the campaign launch, AKQA has refreshed the brand's website with campaign messaging and assets, and is overseeing the Instagram, Facebook, TikTok … Read the whole story

Ninety percent of companies plan to invest in generative AI for marketing by 2025. Read the whole story

Called "Center Your Wellness," the campaign's ads, running largely in paid digital, feature paired images under such phrases as "Work/Life Balance." Read the whole story

Nearly half the company's sales come from snacks, including such brands as Goldfish crackers and Kettle chips. Read the whole story

"I felt like they were holding us hostage," Stephanie Layser, former VP at News Corp, said on Tuesday during the second day of Google's … Read the whole story

Agency founder Bill Oberlander called Topol "a powerful writer and dynamic leader." Read the whole story