The agency, which is up for sale, said the wins highlight the agency's ability to reshape customer journeys with recently developed AI-driven solutions. Read the whole story
After feeding 1.3 million meals to struggling people in 2023, the new initiative hopes to reach more. Read the whole story
With more than two-thirds of its client roster failing to align with global standards for climate policy compliance, Interpublic ranks worst among the major … Read the whole story
The company, which makes single-bladed safety razors crafted from metal, takes on plastic competitors. Read the whole story
According to a Harris Poll survey 48% of Gen Z admit they have lied to someone close to them about whom they've voted for. … Read the whole story
- COMMENTARY
In an age where competition for new business is fierce, emotional intelligence emerges as the secret weapon that can set agency leaders apart. Read the whole story
The new campaign's creative, from the Grubhub in house marketing team, tells the story of a budding friendship between Amazon and Grubhub delivery drivers … Read the whole story
Building on earned media and analytics work, Mitsubishi Motor Sales of Canada and NP Digital will work with Ogilvy, which has been selected for … Read the whole story
TikTok is expanding the resources it provides for marketers and agencies looking to make the most of the platform this holiday season via an … Read the whole story
Increasing ad prices became the most important issue for advertising in Q2 2024, but by Q3, costs had declined somewhat. Read the whole story
"Section 230 provides complete immunity from suit for all of plaintiff's claims," the company argues in papers filed in late October with U.S. District … Read the whole story
COMMENTARYThe Super Bowl is for losers, in a manner of speaking. That is, most of the audience are fans of the many teams that … Read the whole story
