The Americas regions reported an organic revenue decline of 3.1%. The good news: the region has shown quarterly improvement since the fourth quarter of … Read the whole story
"With AI woven into the core of our strategy, we create campaigns that are not only timely and engaging, but also deliver precise, measurable … Read the whole story
Target, Macy's and Kohl's are amping up ads, hoping to woo the 183.4 million consumers forecast to shop Thanksgiving weekend. Read the whole story
The show last air two years ago - yet its Nov. 10 season premiere delivered 16.4 million viewers. Read the whole story
Now simply Salient, the agency, formed in Chicago in 2021, has added locations in Oklahoma City, Toronto and Minneapolis. Read the whole story
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting to Chief Content Officer Eric Levin. Read the whole story
Phil Schraeder explains contextual targeting "through the lens of audience and moment." Read the whole story
COMMENTARYAn open mind and trust drive consumer spending, according to the study. People who like to learn are naturally more receptive to ads and … Read the whole story
COMMENTARYIt's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove … Read the whole story
- COMMENTARY
Companies that make content are nowhere near the top of the list of the most valuable companies in the world anymore. Read the whole story
Independent full-service advertising agency Chemistry has named Javier Santana CXO of its digital unit, React Digital @ Chemistry. Santana has over 25 years of experience in creative, technology, … Read the whole story
The eco-friendly brand removes household and pet odors. Read the whole story
