The deal, which the firms expect to take at least seven months to complete, is a game changer for the industry, reducing the "big … Read the whole story
Combined, the companies have total global billings of $71 billion for this year, with Omnicom Media Group accounting for $44.8 billion and IPG's Mediabrands … Read the whole story
The vote approved a plan for Vivendi subsidiaries Havas, Canal+ and Louis Hachette Group to split into separate publicly traded companies. Read the whole story
Nail Communication's book, "Mindy and Mind," allows young kids to explore the idea of cognitive biases. Read the whole story
Charities and nonprofit groups had the most inclusive advertising, while the sports category ranked last in terms of representation. Read the whole story
The account will be led by agency teams in London and Berlin. Read the whole story
The company's recent updates include both extending timelines to 2035 and reducing benchmarks for progress. Read the whole story
TikTok is asking a federal appellate court to halt a law that will ban the app unless it's sold by parent company, China-based ByteDance. Read the whole story
Specialty clothing marketers are making major moves to win more consumers' discretionary dollars. Read the whole story
Social commerce is becoming a dominant trend in the retail and CPG industries. Read the whole story
