The firm took a Q4 $1.38 billion impairment charge and will take $327 million in restructuring costs this year in the face of "intensifying … Read the whole story

Previously, Littlewood served as global chief product officer at UM Worldwide. Read the whole story

To promote the snack ahead of March Madness, McKinney tapped basketball superfans. Read the whole story

The Shipyard's former Chief Creative Officer, David Sonderman, has been appointed managing partner at The Shipyard Collective, leading the integration of digital, strategy and … Read the whole story

A lopsided score, forgettable commercials and boring halftime show didn't stand in the way of the Super Bowl's ability to reach 37.1 million households. Read the whole story

After 33 consecutive earning periods in which it met or exceeded financial expectations, The Trade Desk missed on Q4 revenues vs. analyst expectations, taking … Read the whole story

"'The Californians' is as synonymous with SNL as the ID. Buzz is with California," says VW's Rachael Zaluzec. Read the whole story

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns about transparency while using the platform. Read the whole story

A sharp increase in brand investment hasn't offset economic pressures or changing consumer behaviors, raising big questions for marketers. Read the whole story

The social campaign, created by Ruder Finn, enlists influencers and nutrition experts. Read the whole story