by Fern Siegel
The enhanced Gut adds services to better serve its client roster. Read the whole story
by Steve McClellan
Snap Inc spent $57.7 million on ad expenditures in 2024, according to its annual report for that year. Read the whole story
by Wendy Davis
AT&T on Thursday sued the self-regulatory group National Advertising Division over its demand that the carrier pull the television commercial Ain't Our First Rodeo. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ecosystem for these … Read the whole story
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by Richard Whitman, Columnist
Iconic ad agencies like McCann, BBDO, DDB and more are being evaluated and their future as go-to-market brands isn't guaranteed. Read the whole story
by Fern Siegel
Anomaly showcases the brand's jewelry collections and craftsmanship. Read the whole story
by Fern Siegel
The agency's new work builds on the idea of meaningful connections. Read the whole story
by Laurie Sullivan
The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing … Read the whole story
COMMENTARY
by Joe Mandese
Amid a swirl of new "end-to-end" AI agency launches, I sat down with the CEO of one of them -- TheBrief.ai's Tammy Nam -- … Read the whole story
COMMENTARY
by Joe Mandese
That's actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half a century of comparable studies -- … Read the whole story