by Fern Siegel
The advertising often foreshadows significant cultural moments. Read the whole story
by Fern Siegel
Before this he held leadership posts at David, Ogilvy, AKQA and Gut. Read the whole story
by Steve McClellan
The award honors a public figure outside the industry whose work has shaped how brands advertise, market, and reach new audiences. Read the whole story
by Steve McClellan
Serviceplan's Mediaplus will handle media duties and Gut has been selected for creative chores, with both appointments starting Oct. 1. Read the whole story
by Richard Whitman, Columnist
Culturally speaking, the Boston accent punches way above its weight, and the PR portion of the campaign has taken advantage of that, gathering 7 … Read the whole story
COMMENTARY
by Charley Stoney, Op-Ed Contributor
Influencer marketing has become a major part of the communications landscape. If we want influencer marketing to continue to grow, then we all need … Read the whole story
by Wendy Davis
The New Mexico jury's verdict came after a two-week trial that largely focused on the Cambridge Analytica debacle. Read the whole story
by Tanya Gazdik
In 2025, Honda completed a successful launch and landing test of an experimental reusable rocket. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The agency timesheet is finally dead. What comes in its place are contracts rooted in outcomes incentivizing the quality of results, not hours burned. … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The wisecracking candies fend off telenovela passion, 'Survivor' guilt, and crime-show creepiness. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A new platform designed for CTV and FAST environments can support bid requests in real-time across more than 140 billion monthly CTV impressions and … Read the whole story