by Steve McClellan
Silverstein and his partner Jeff Goodby, two of Adland's brightest luminaries, have spent most of their careers creating work that has shaped brands, entered … Read the whole story
by Fern Siegel
New appointments are an investment in the agency of the future. Read the whole story
by Fern Siegel
The fitness franchise wants women to embrace strength at every stage of life. Read the whole story
by Steve McClellan
The report is based on a survey of 103 senior marketing leaders at blue-chip brands including The Coca-Cola Company, Expedia Group, Novartis, P&G, and … Read the whole story
by Steve McClellan
Los Angeles-based ad agency Mirimar has named Matt Blitz as interim head of production, a new role. Most recently, Blitz served as executive … Read the whole story
by Laurie Sullivan
On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's announcement follows a year-long initiative … Read the whole story
by Sarah Mahoney
But it's still far from 2010's median of 4 years. Is that because the role is a pressure cooker? Or a springboard? Read the whole story
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by Tanya Gazdik
"Real Parts. Real Pros. Real Easy" uses Nate Bargatze's "clean, relatable humor to make vehicle service feel less intimidating," according to the automaker. Read the whole story
by Laurie Sullivan
'Dots,' a competitor to Meta Platform's Muse, debuted this week at OpenAI's developer conference, as the company announced an expanded partnership with Adobe. Read the whole story
COMMENTARY
by Stephanie Dolan, Op-Ed Contributor
For decades, success in entertainment was measured by what audiences watched. Increasingly, it will be measured by what they do next. Read the whole story