The initiative is designed to put marketers in a position where they can help lead brands' responses to climate change and sustainability and was launched earlier this year after research revealed marketers lag overall corporate progress on the sustainability front.
Jason Xenopoulous will become Global Chief Creative Officer at Ford-dedicated agency GTB, while continuing his role as Co-Chief Creative Officer for North America at VMLY&R, also part of WPP. He is being succeeded as CEO VMLY&R New York by Beth Ann Kaminkow.
In 2016, she launched the #WomenNotObjects campaign, which championed the end of the objectification of women in advertising. She also successfully lobbied the Cannes Lions International Ad Festival to prohibit work that objectifies women.
It's called The Considered and according to founder David Hunt, the pandemic has opened a "once-in-a-generation opportunity for pharmaceutical brands to harness record positive sentiment and ride the wave to unprecedented impact."
The campaign, from Austin creative agency Preacher, features reinterpreted Daft Punk classic performed by De'Wayne.
The Austin, TX-based agency, now with 300-plus employees was founded in 1971 by University of Texas graduates Steve Gurasich, Roy Spence, Tim McClure, and Judy Trabulsi.
The new partnership marks Neutronian's first commitment to certify all data providers used by a marketing agency.
Advertising tracker AdImpact reported year-to-date BTS TV and cable spots are up about 60%, with a total of 336,361 market level occurrences, i.e., unique airings at the local DMA level.
And coming from the tobacco giant the executives-Jaime Suarez and Albert Moufarrij-know a thing or two about highly regulated industries.
The Pasadena-based agency does a lot of work in the gaming and entertainment categories and has worked with companies like Microsoft, Mattel, Disney, Marvel and many others.