• WFA Reels In Commitments To Its Planet Pledge Initiative
    The initiative is designed to put marketers in a position where they can help lead brands' responses to climate change and sustainability and was launched earlier this year after research revealed marketers lag overall corporate progress on the sustainability front.
  • WPP Bolsters Ford Client Team With Series Of Global Appointments
    Jason Xenopoulous will become Global Chief Creative Officer at Ford-dedicated agency GTB, while continuing his role as Co-Chief Creative Officer for North America at VMLY&R, also part of WPP. He is being succeeded as CEO VMLY&R New York by Beth Ann Kaminkow.
  • Adland's Madonna Badger Wins Lifetime Achievement Award
    In 2016, she launched the #WomenNotObjects campaign, which championed the end of the objectification of women in advertising. She also successfully lobbied the Cannes Lions International Ad Festival to prohibit work that objectifies women.
  • Havas Veterans Launch New Healthcare Agency
    It's called The Considered and according to founder David Hunt, the pandemic has opened a "once-in-a-generation opportunity for pharmaceutical brands to harness record positive sentiment and ride the wave to unprecedented impact."
  • ESPN+ Debuts New Brand Campaign Inviting Fans To 'Join The Evolution'
    The campaign, from Austin creative agency Preacher, features reinterpreted Daft Punk classic performed by De'Wayne.
  • GSD&M, Builder Of Big Brands Like Southwest Airlines, Walmart, Turns 50
    The Austin, TX-based agency, now with 300-plus employees was founded in 1971 by University of Texas graduates Steve Gurasich, Roy Spence, Tim McClure, and Judy Trabulsi.
  • Agency Labelium Play To Use Neutronian For Privacy Compliance, Data Verification
    The new partnership marks Neutronian's first commitment to certify all data providers used by a marketing agency.
  • Back-to-School TV Advertising Surges As Pandemic Ebbs
    Advertising tracker AdImpact reported year-to-date BTS TV and cable spots are up about 60%, with a total of 336,361 market level occurrences, i.e., unique airings at the local DMA level.
  • Former PMI Execs Launch Agency Dedicated To Clients In Highly Regulated Industries
    And coming from the tobacco giant the executives-Jaime Suarez and Albert Moufarrij-know a thing or two about highly regulated industries.
  • Ayzenberg Group Opens London Office, Taps Walsh To Run It
    The Pasadena-based agency does a lot of work in the gaming and entertainment categories and has worked with companies like Microsoft, Mattel, Disney, Marvel and many others.
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