by Richard Whitman on Feb 12, 5:14 PM
About the last thing I associate with Valentine's Day is my plumber. But agency Doe-Anderson wants to change that.
by Richard Whitman on Feb 11, 10:37 AM
True Classic makes Tee shirts so they don't collaborate with the likes of Louis Vuitton. Instead, they're creating "accidental collabs" with mainstream food, beverage and makeup brands that advertise in the Big Game this weekend.
by Richard Whitman on Feb 8, 4:19 PM
Last year's inaugural event featured 40 pro athletes and drew over 5,000 attendees and this year Stagwell is moving it to a bigger venue at La Plage du Festival on the Crossette in Cannes.
by Richard Whitman on Feb 7, 5:58 PM
Ad tester System 1 has put ads released early by Super Bowl advertisers into testing - and leading the pack is Michelob Ultra, followed by Hellmann's and T-Mobile.
by Richard Whitman on Feb 5, 12:36 PM
A System1 analysis shows the key to success with celebrity Super Bowl ads is to feature multiple stars doing what they're known for, like last year's spot featuring John Travolta and others doing a send up of "Grease."
by Richard Whitman on Feb 2, 12:47 PM
Well, according to beauty brand Eos it is and the brand has created a new "national holiday" on that date that it's calling "Vagentine's Day."
by Richard Whitman on Feb 1, 8:17 AM
Vivendi's Supervisory board approved a plan to split the firm into four units including Havas, Canal+ Group, a publishing/distribution entity and an investment firm.
by Richard Whitman on Jan 30, 5:54 PM
The Lincoln Project's new ad highlighting the verdict in the E. Jean Carroll case will target Republican women voters in key swing states.
by Richard Whitman on Jan 29, 4:57 PM
Roberto Quarta was appointed to the role in 2015. and oversaw the company during the dramatic CEO transition period in 2018 when long-time CEO Martin Sorrell was ousted. Apparently, it is considered "best practice" for non-executive chairs to serve no longer than nine years in the UK.
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