According to a report, "Amazon is likely to start a test outside the U.S. for a potential mobile wireless phone service."

Of all the ethnographic research about how people's media behaviors have changed during the COVID-19 pandemic, I find mobile to be one of the most interesting, and enlightening. Not because it exposed any new epiphany, but because it reaffirms an ongoing development I believe defines mobile as a medium: It's not one.

Marketers need to tailor their approaches based on the reach-versus-engagement differences in casual versus core games.

More than half of mobile users will leave a website that takes more than three seconds to load.

When you are involved in a big-time insurrection, you need a quick form of communication, like a "push-to- talk" mobile app.

The mobile apps marketplace surpassed $100 billion for the first time, according to estimates released this week by Trading Platforms.

Due to the pandemic’s stay-at-home dynamic, mobile has seen some of its thunder stolen this past year by other media — digital video/OTT and connected TV in particular. Last year, 81% of media buyers, publishers and other digital experts surveyed by Integral Ad Science (IAS) for its annual Industry Pulse Report cited mobile (both web and app-based) as a high priority for their organizations, making it the most-cited among seven possible media choices. This year, 48% of the 230 experts surveyed cited mobile (again, both web and app) as a high priority. Still, that was about on par with social …

Every new medium gets on base by comparing itself to the most established one, which is why mobile has been dubbed the "second screen" relative to TV. Here's why it's increasingly the primary one.

Pixalate, the ad fraud intelligence platform, says 90% of apps on Google and Apple stores are targeted to kids 12 years old and younger.

Advice for marketers and media planners on how to adjust to the changes brought by the new protocol.