Venmo is also better for targeting due to users' greater activity using apps and on mobile, per Zeotap's mobile data.
The average U.S. adult will spend 3 hours and 43 minutes per day on a mobile gadget this year, slightly more than the 3 hours and 35 minutes spent watching tv.
Mobile security firm Lookout said it discovered 238 separate apps carrying the ad plugin known as BeiTa. All of the apps were produced by mobile firm CooTek.
Users have to interact with an advertised game for 15 seconds in order to receive a reward -- with the ad unit's call to action taking the user directly to the app store to install.
While marketers trimmed customer lists to meet new regulatory requirements for "traditional" channels (like email), mobile app audiences continue to grow.
New rules prohibit the proclamation of violent missions and intentions. Users who break Facebook's "most serious policies" will lose their Facebook Live privileges for periods at a time.
That includes going all-in with publishers in a "clean room" approach, which allows marketers to merge their data with publishers.
A new rule went into effect mandating that retailers use EMV contactless functionality across the board.
Messaging and social each apps create more than 100 unlock engagement opportunities a month
The total number of fraudulent apps has increased by 159% from 2017 to 2018, while more than 160% new fraudulent apps were identified during the same period.