Fighting back against Facebook's live video efforts, YouTube is expanding its live-streaming service. Now, mobile live streaming has been built directly into the YouTube mobile app.
Why is Snap, Inc. calling itself a "camera company"? Perhaps because it doesn't want to rely solely on advertising for its financial well being, suggests Pivotal Research analyst Brian Wieser.
Along with the continued strength of YouTube, Alphabet in January credited mobile search with driving fourth-quarter revenue. Yet analysts are not sure whether mobile search is necessarily growing the fortunes of Google's parent company.
The television is becoming part of the Internet of Things in a big way, in addition to the smartphone and all the new Internet-connected home gadgetry, such as small appliances or remote switches.
Voice assistants are coming in a big way. This year, 25 million devices will be shipped, bringing the total number of voice-first devices to 33 million in circulation, based on a new study by VoiceLabs.
By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from BIA/Kelsey. That's up from $33 billion last year, by the research firm's reckoning. If accurate, mobile ad spending will see a 17% compound annual growth rate through 2021.
While desktop ads have historically had higher on-target percentages for reaching their intended audience than mobile, advertisers have made significant strides in closing the gap in recent years.
Click-injection fraud, also known as fake clicks that can appear as "legitimate advertising interactions to marketing analytics systems," is forecast to become a major form of mobile marketing fraud in 2017.
In the coming weeks, Instagram users can expect to start seeing full-screen, "sound-on," auto-play ads in Stories. "We are unveiling an initial test of immersive, full-screen ads in Stories with targeting, reach and measurement capabilities," a company spokeswoman said on Wednesday.
The holidays were good for mobile commerce, with consumers active in using their smartphones and tablets for visiting Web sites and making purchases. As a final holiday post mortem, Adobe Insights has tallied an impressive number of stats from the entire holiday shopping season.