MoBlog
Credit the iPhone with not only rescuing mobile advertising but for helping to prop up the battered ad industry itself. Among all product categories that spent at least $200 million … Read the whole story
The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans are invited to "virtually" play against tennis pros Sam Querrey or Caroline Wozniacki … Read the whole story
- COMMENTARY
"What is it?" my partner asked as we stood this weekend before a large puke-green movie poster with only a single graphic, a big … Read the whole story
A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, … Read the whole story
Behavioral targeting may no longer mean that the advertiser buys media armed with a browser-based cookie and a pixel tag. It appears that public … Read the whole story
