But if Apple may have raised the bar again for another product category in in-app mobile ads, developers, agencies and analysts weren't so dazzled that they didn't come away without … Read the whole story
Apple Thursday unveiled its rumored "iAd" mobile advertising system, with CEO Steve Jobs touting it as "a new kind of mobile ad," capable of … Read the whole story
The explosion of mobile Internet devices led by Apple's new iPad and iPhone OS will help advertisers grab the big brass: quicker commercial transactions. Read the whole story
This mobile healthcare technology sector will continue to develop rapidly but it's clear that pharma and other health care brands will need to take … Read the whole story
Now Google has real competition. That's the sentiment from most advertising and marketing executives I spoke with after hearing news of Apple's iAd advertising … Read the whole story
Nearly a week into playing with and demoing the iPad to others, my biggest surprise is how the larger Web experience tends to push … Read the whole story
In order to stand out and maintain popularity on the best-selling or most-downloaded lists, App developers will have to move to a free or … Read the whole story