While shopping apps are tossing brands and bargains at you left and right, most people make the most trips to the grocery store in search of staples where brand choice … Read the whole story
In the wake of Facebook's $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the … Read the whole story
In a new analysis of the 17 digital tools most used in shopper mar keting, Forrester finds that many of the most-buzzed about -- … Read the whole story
Baseball fans, rejoice: Sirius XM has launched 30 new channels dedicated to carrying the official play-by-play broadcasts of every Major League Baseball team on … Read the whole story
In a keynote talk at a "mobile upfront" event Tuesday, B. Bonin Bough, VP, global media and consumer engagement at Kraft, said he was … Read the whole story
Google has developed a technique that mimics professional camera movement and applied it to videos recorded by handheld devices, such as smartphones. While professionals … Read the whole story
Facebook's challenge to monetize the mobile channel is critical in the U.S., but essential in many other regions of the world. More than 70% … Read the whole story
Retailers need to embrace rather than resist consumer 'showrooming' as an opportunity to help the buyer bridge real and digital worlds in the increasingly … Read the whole story
A mid-year spot check on the state of mobile marketing spend shows that investment is now being measured in billions not millions of dollars. … Read the whole story