As its IPO approaches, Facebook incrementally comes clean (well, cleaner) on how the absence of a mobile monetization strategy is affecting key metrics. Too many users now are not able … Read the whole story
In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content … Read the whole story
If moms weren't already the focus of many an online marketing campaign, new data from Nielsen provides fresh evidence that they are right in … Read the whole story
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to … Read the whole story
Technology companies may believe that the bells and whistles that come with a technological breakthrough are enough to sell a product, but consumers want … Read the whole story
Interest in owning a tablet PC has increased among people with household incomes over $100,000, even as overall tablet ownership rates have also increased, … Read the whole story
As the recent "Avengers" marketing juggernaut attests, all kinds of brands want to get next to a box office winner. Flixster is rolling out … Read the whole story
Location-based social networks are an acquired taste, since not everyone necessarily feels like sharing their whereabouts with friends. But the location-based model just got … Read the whole story