The Rubicon Project says that in buying mobile ad tech and services company Mobsmith, it will help unify Web and mobile ad sales. Publishers will have the opportunity to sell … Read the whole story
Google's $12.5 billion acquisition of Motorola Mobility plays into the company's GoMo mobile strategy. Already a force in mobile computing biz, the company's largest … Read the whole story
IBM's 15% value growth enabled it to surpass Google for the #2 spot this year. Facebook, with a 74% jump in brand value this … Read the whole story
Tapping into location-based information to serve targeted messages is a challenge. Sense Networks has introduced a pair of new ad services to help marketers … Read the whole story
As part of its broader social-marketing push around the Summer Olympic Games in London, the International Olympic Committee has launched its official Olympic badge … Read the whole story
A new survey of more than 800 business executives indicates many are increasing mobile marketing budgets this year but face challenges, including a lack … Read the whole story
Verizon is launching a mobile video portal for its Android 4G customers that will find video assets across cable, subscription and other video sources … Read the whole story
Organizing around the customer is the great opportunity in mobile marketing, but it has to contend with legacy organizational infrastructures that get in the … Read the whole story
Wednesday Lotame will launch the Unifying Data Management Platform for publishers and brands. The Unifying DMP changes Lotame's flagship product, Crowd Control, into a … Read the whole story