Attribution modeling analyzes how different types of advertising, such as mobile, display, email and search, can influence a consumer's decision to make a purchase. … Read the whole story

InsightExpress has created a new digital ad industry benchmark for creative ads. The market research firm highlights five brands that have created effective campaigns, … Read the whole story

More than a third of U.S. consumers are making payments via mobile devices -- twice the percentage from last year, according to a new … Read the whole story

For the Fourth of July holiday, for example, 57% of major retailers sent at least one promotional email this year, versus just 34% a … Read the whole story

Next Issue Media, a consortium formed by major magazine publishers to drive sales of digital magazines, is unveiling a long-awaited app for the iPad. … Read the whole story

The codes, made from fruit, visually drive home the fresh and healthy nature of the Cantina Bell menu items, which are made from ingredients … Read the whole story

Verizon's controversial plan to purchase spectrum from cable companies appears likely to win approval from the FCC. But the Justice Department also must sign … Read the whole story

Tracking online marketers' budgets and costs per click can help marketers understand how to allocate budgets. Paid-search spending rose 29% in Q2 2012, compared … Read the whole story