MoBlog
The cost of acquiring a loyal app user has been creeping up over the last three months. Still, the mantra around mobile investment lately has been "cheap." Publishers may not … Read the whole story
A recent IBM benchmark report showed that mobile commerce accounted for 15% of all online sales in the second quarter, up from 8% a … Read the whole story
Twitter introduced interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns on Thursday, capitalizing on similarities between like-minded groups of followers and their … Read the whole story
A new study by Distimo finds that social networking apps have grown much faster than any other category in the last two years. U.S. … Read the whole story
Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during … Read the whole story
Mobile phone users are likely to become vocal and active detractors if they have a negative customer experience, according to a global study by … Read the whole story
Amid persistent marketer concerns -- and a clumsy public debut -- eMarketer is lowering its revenue expectations to just over $5 billion. The researcher … Read the whole story
Kraft Foods' Wheat Thins has partnered with Six Flags on a unique, social media/experiential Labor Day promotion designed to reward thrill-seekers while introducing them … Read the whole story
NBC is taking an Olympics app that served as a TV Everywhere offering during the games and refashioning it as a general sports programming … Read the whole story
DirecTV has an arrangement with Viggle that will provide rewards to viewers of the satellite provider. Viggle, a sort of loyalty program for TV … Read the whole story
- COMMENTARY
Mobile payments' future is bolstered by reports that Google now supports all credit and debit cards on its Google Wallet app for Android devices. … Read the whole story
- COMMENTARY
According to GroupM Next, examining showrooming trends, 45% of customers shopping in-store at brick and mortar locations will walk out and complete their purchase … Read the whole story
