MoBlog
Can DRTV use mobile as a way to push its core customers to a less expensive and more direct channel? One company just introduced a text-to-pay system for infomercials. Read the whole story
A top Nielsen executive said the company is looking to extend its measurement capabilities for mobile devices to include apps, which would join tracking … Read the whole story
COMMENTARYThere is continued overall growth in social networking among all adults 18-64. Read the whole story
Online research giant comScore is teaming with the radio industry's Arbitron Inc. to launch what they claim to be the "first-ever five-platform" audience measurement … Read the whole story
- COMMENTARY
Among the biggest changes to iOS 6 is the mapping, now powered by Apple itself. But with digital local listings still in an early, … Read the whole story
The features have changed, but the same old hype is with us. Apple has revealed the worst-kept secret in media and technology -- the … Read the whole story
- COMMENTARY
Brands will have some great new functionality to incorporate into their mobile optimized sites with the release of Apple's updated mobile browser. Read the whole story
Given the months of rumors and leaks ricocheting around the iPhone 5 debut, there were few surprises left. Still, digital ad executives and analysts … Read the whole story
We've known what the top story of today would be way before Apple formally sent out its invitations for yesterday's unveiling of iPhone 5 … Read the whole story
InsightExpress has developed a method to link and measure consumer attitude and behavior as they relate to mobile ads. The research method allows marketers … Read the whole story
- COMMENTARY
TV and movie viewing on tablets by older Americans is quickly rising, according to a new study. The number of tablet owners 55 and … Read the whole story
Asked what the biggest "drivers of growth" in media content consumption over the next three years will be, CEOs of the world's biggest media … Read the whole story
On Monday, Tapjoy announced the appointment of Patrick Seybold as vice president of global communications and marketing partnerships. The San Francisco-based mobile advertising platform … Read the whole story
Data breaches became the focus of a report from Symantec released Wednesday, highlighting the need for advertising and marketing execs to become more vigilant … Read the whole story
On Monday, Redwood City-based mobile ad solution provider Amobee launched Amobee PULSE Create. Amobee PULSE Create is a mobile ad creation platform that allows … Read the whole story
Parents love mobile's versatility. Seventy percent of parents like purchasing items for their kids using their mobile device, and 56% give it to children … Read the whole story
A new privacy bill unveiled on Wednesday by Rep. Ed Markey (D-Mass.) would require wireless phone manufacturers, carriers and app developers to inform consumers … Read the whole story
