Deloitte predicts that 2013 will be the last year the industry lumps smartphone and tablet revenues together as "mobile." Fine. But don't let that shiny tablet object obscure the value … Read the whole story
The trend toward "showrooming" -- the bane of brick-and-mortar retailers -- didn't increase last year, while more people did research online and bought in … Read the whole story
Gadgets used to target generic coolness. Now we are starting to see signs that personal device models and brands will align with certain demographic … Read the whole story
National brands that don't build effective local mobile ad campaigns will miss a major opportunity to connect with consumers in their neighborhood, Mike Boland, … Read the whole story
If you were one of the 150,000 people who found themselves at this year's CES (the annual consumer electronics show), you probably didn't see … Read the whole story
Brian Wieser, senior analyst at Pivotal Research Group, warns in a research note that Facebook's mobile ad gains will come at a price over … Read the whole story
The good news is that programmatic trading has emerged as the second fastest-growing segment of the advertising marketplace. The bad news is that it … Read the whole story
Google launched a digital coupon service Friday called Zavers that allows retail stores and brands to reward loyal customers with coupons. The service could … Read the whole story
Say what you want about the New York Post, it doesn't shy away from a fight. New York City's newspaper of discord appears to … Read the whole story
In 2012, Flixster saw studio spending on its cross-platform properties flip, with much more going to mobile than Web. But what are they buying, … Read the whole story
T-Mobile USA has signed on as the wireless company for Major League Baseball providing both on-field and (in some cases) in-stadium communications, as part … Read the whole story