After a long wait, developers finally get their hands on the SDK that connects their apps to the Google Chromecast device. We are bound to see some interesting new content … Read the whole story
Among all the improving advertising-related statistics of the Super Bowl, one may stand out when it comes to its lackluster results: sharing of content, … Read the whole story
It pretty much sums up Super Bowl XLVIII - which now, and forevermore, will be known as the worst game with the lamest advertising … Read the whole story
Mobile app analytics and marketing platform Localytics on Tuesday announced securing $17 million in a third round of funding led by Foundation Capital and … Read the whole story
Second-screen apps appear to be in a period of retrenchment. After a first stage of enthusiasm over the concept but underwhelming usage, we may … Read the whole story
Adobe released a few stats Tuesday to give marketers insight into how consumers consume content through Google Glass. Web browsing on Google Glass from … Read the whole story
For mobile payments aficionados, there's some good news and some bad news. Mobile payments are seriously on the rise, at least from a percentage … Read the whole story
Experian Marketing Services soon will begin rolling out a tool that connects the digital advertisements that consumers see to their purchases by integrating several … Read the whole story
Local businesses are now getting the ability to target the hungry in real time, with geo-precision. The mobile phone moves the push billboard model … Read the whole story
Earlier this year, mobile ad network Mojiva's Mocean Mobile ad-serving unit launched a real-time bidding exchange to help meet growing demand for programmatic buying. … Read the whole story
Travel finds itself well suited to leveraging games and gamification. Read the whole story
In a motion filed with the court on Friday, FilmOn X argues that it should be able to intervene in aSupreme Court battle between … Read the whole story
Hulu Plus, the online subscription network owned by every broadcast network except CBS, acquired rights to “Elementary,” the second-year CBS drama that seems to … Read the whole story
Pandora promoted Lizzie Widhelm has been promoted to a the new role of vice president of digital and Andy Lipset has been promoted to vice president, broadcast & … Read the whole story
Adobe has teamed with NBC Olympics, a division of the NBC Sports Group, to stream the Winter Olympics from the Sochi 2014 game. The … Read the whole story