MoBlog
Roku follows part of the Chromecast model with its new Streaming Stick. But these are all just transitional until personal devices talk more directly to the TV. But wait! Do … Read the whole story
Consumption of mobile video in the U.S. might best be described as wide but shallow. The number of people watching video on smartphones (ages … Read the whole story
- COMMENTARY
Marketing technology traditionally follows communication technology: people find a comfortable way to be approached and prefer to be approached that way, so we try … Read the whole story
While the equivalence of watching a TV telecast and having a Twitter screen open on a second screen may be rough at best, Twitter … Read the whole story
- COMMENTARY
The Urban Dictionary defines "glasshole" as "a person who constantly talks to their Google Glass, ignoring the outside world" or "someone who has early … Read the whole story
Mondelez International announced teaming with venture development firm Prehype to launch a pair of online startups: Prankstr will allow users to prank their friends … Read the whole story
Heck, it's not like anybody reads the paper anymore, right? Since we're getting personal, don't forget to use protection during sex -- we wouldn't … Read the whole story
Yahoo is asserting the power of its still-massive scale and base of registered users. The company is testing the kind of in-stream app install … Read the whole story
- COMMENTARY
Three out of four U.S. social media users (74%) think the people they know on social media "paint a better picture of their lives … Read the whole story
American Express was the most effective of all brands advertising during the TV broadcast of the 86th Academy Awards, based on a 61.74% increase … Read the whole story
COMMENTARYIt's well known in mobile commerce circles that smartphone technology tracking is light years ahead of where it was just a few years ago. … Read the whole story
Moasis is fine-tuning its mobile marketing platform to turn "local" into "hyper-local." The ad tech provider on Wednesday announced the addition of an "optimization" … Read the whole story
- COMMENTARY
There's good news for broadcasters now that the federal government has taken their side in the Aereo case. Specifically, the support comes from a … Read the whole story
