The enterprise is not only internalizing mobility at an astonishing rate. Executives are now seeing how key platforms in next-gen marketing, from AR to wearable computing, LBS to voice recognition, … Read the whole story
Demand for the finale of the wildly popular series "True Detective" was big enough to bring the company's streaming service HBO Go to its … Read the whole story
How do you surprise, delight and capture the imagination of some of the most sophisticated users of media and technology -- the start-up community … Read the whole story
Omnicom has entered into a big ad pact with Instagram, but contrary to reports, the holding company is not about to spend anywhere near … Read the whole story
The next big thing in data tracking, targeting and privacy worries? You are driving it. Automakers know as well as anyone that the connected … Read the whole story
Internet-connected devices will change online advertising in ways that industry executives cannot yet imagine. At the OMMA SXSW conference in Austin Saturday topics ranged … Read the whole story
Boston-based Fiksu, a developer of mobile app marketing products, said Friday that its technology was an important factor in the viral spread of Plain … Read the whole story
While Madison Avenue's biggest agencies have embraced programmatic media buying as the next big thing, the jury is still out among the longer tail … Read the whole story
Sometimes using mobile to sell can be a lengthy ordeal focused less on the sale and more on the shopping process itself. In two … Read the whole story
The shop has expanded to Brazil, Russia, Spain, Israel and Switzerland and now has 23 offices worldwide. Read the whole story
At this point, it's really not a question of whether or not Hispanic consumers utilize mobile technology more than their non-Hispanic counterparts. As recognized … Read the whole story