Bolthouse Farms is making waves in the health juice market with delicious creative executions that leverage a range of mobile social tools and some of the trope's user-gen content. It … Read the whole story
Google will see its cash cow desktop search advertising business decline this year, as its mobile search business continues to grow legs. And while … Read the whole story
The mobile phone is our daily command and control center for the hour-by-hour, minute-by-minute flow of our daily lives. The difference is, its pervasiveness … Read the whole story
The controversy surrounding crypto-currency Bitcoin reached new heights recently with the spectacular bankruptcy of leading Bitcoin exchange Mt. Gox. The event raised fresh questions … Read the whole story
With Google announcing plans to launch its first software development kit (SDK) this month for wearable devices, and startups pitching ideas and winning over … Read the whole story
Starbucks plans to begin testing a service that lets customers place orders ahead of time via smartphone at some of its U.S. stores later … Read the whole story
Local query results and content from neighborhood stores have become the focus of search engines. Yahoo on Wednesday began pulling in Yelp's online reviews … Read the whole story
"What's remarkable about [Netflix and Pandora] is that they've made it into the top 100 brands that we measure [in a relatively short time]," … Read the whole story
Several new studies paint an evolving picture of the privacy-security value proposition. Sentiments about mobile payments have improved to 74% of those adopting them … Read the whole story
Facebook is helping to drive younger readers to news sites, but turning them into loyal users remains a challenge, according to a new study … Read the whole story
Keep your eyes peeled, kids, a new screen is coming to town. While a bit down the road, 2015 may be the year that … Read the whole story
Random iPhone App of the week: This beats getting arrested for graffiti. Street artists can showcase their art on buildings using The Street Art … Read the whole story
The Advertising Research Foundation's annual Re:Think conference, scheduled for March 23-26, is a research extravaganza, if you will pardon the hyperbole. Each year, the … Read the whole story
Yahoo is asking a federal judge to dismiss a potential class-action lawsuit accusing the company of violating privacy laws by scanning email messages in … Read the whole story
To target consumers in local markets, national brands increasingly look to social media before more conventional channels, such as email, sponsorship, or newspapers. Nearly … Read the whole story