United will begin providing free movies and TV shows to fliers via their iOS app next month. The sponsored program underscores how the battle for attention in any given space … Read the whole story
Just in time for the Newfronts, Facebook is expanding its video advertising program and adding some very TV-like targeting tools. The social giant began … Read the whole story
Facebook seems to believe its new video ad format will not only take on TV in reach but compel advertisers to rethink the 15-second … Read the whole story
About 30% of U.S. smartphones are currently enabled to connect to beacons using BLE. That includes devices running Android 4.3 or later and iPhone … Read the whole story
Apple's Passbook has tremendous potential that is far from being met. Its own usability begs for improvement to capture more audience, and developers need … Read the whole story
"Music means a lot to our Galaxy users, and we know they frequently use their mobile devices to engage with music," Daren Tsui, vice … Read the whole story
Real-time marketing, also known as RTM, has taken the main stage in the last few months. Many marketers are very starry-eyed over this phenomenon. … Read the whole story
If you believe the results of a recent study conducted by AdGooroo that examines Google AdWords clicks, it may seem that most marketers still … Read the whole story
SXSW has slowly evolved from a technology-focused conference to a powerful cultural and experience-driven 'think session.' In many ways, it is the participants that … Read the whole story
Mobile app makers often talk about connecting with a specific audience. Latinum Network has built one to connect with Hispanics. Clorox launched their product … Read the whole story
Some commerce enabling apps are becoming more useful. Driving home from a family holiday gathering last year, my family kept asking me what that … Read the whole story
Aiming to boost e-commerce activity, Pinterest on Thursday introduced a new Gifts feed showcasing all things users can buy through the visual social platform. … Read the whole story
Well played, Amazon. Those "phews" you heard from neighboring cubicles yesterday morning were from colleagues who had been primed to expect an annual increase … Read the whole story
For St. Patrick's Day, the ad tech specialists at Aerva plan to post user-submitted selfies on the Clear Channel Spectacolor board in Times Square. … Read the whole story
In a bid to marry technology with creative design, the mobile publishing platform Rumble has acquired Blue-Goo. The acquisition of the boutique digital creative … Read the whole story
Marketers keep hearing how connected devices will change real-time strategies and the ways that consumers interact with their services, but they also will change … Read the whole story