MoBlog
Kickstarter backers of the "Veronica Mars" film project were surprised to find that their digital download of the movie required use of the Flixster app to access an Ultraviolet account. … Read the whole story
Deep linking makes it easier for brands to engage their mobile app users by running both paid and organic marketing campaigns that link them … Read the whole story
COMMENTARYWhen it comes to mobile payments, it may come down to the haves and the don't wants. In a new nationwide snapshot, almost a … Read the whole story
It takes terabytes of data and the correct analyses to determine the type of content marketers should use for each campaign. Misjudging the strategy … Read the whole story
COMMENTARYShopping apps still don't appear to be main stream in terms of usage. Retailers regularly tell me that most of their mobile commerce is … Read the whole story
A coalition of news organizations is asking the 9th Circuit Court of Appeals to reconsider an order requiring Google to take down the clip … Read the whole story
It's tough to top the social media-infused frenzy surrounding the mysterious disappearance of Malaysia Airlines Flight MH370 -- including the most wide-ranging set of … Read the whole story
As one of the company's largest shareholders, Yahoo has a 24% stake in Alibaba, sometimes described as China's Amazon or eBay. On Sunday, the … Read the whole story
COMMENTARYAds today exist for reasons other than to sell stuff. Content made that possible. Take Procter & Gamble's Olympics themed spot "Thank you Mom," … Read the whole story
Rather than a night out, HowAboutWe Media and Grubhub are helping couples do what they do best: order in and watch TV. A number … Read the whole story
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Not only is FunnyorDie a media company that sells advertising against socially generated page views, it is a production company/studio that makes comedies for … Read the whole story
Izea on Monday launched an ad exchange for sponsored content on social media platforms, including Twitter, Facebook, Instagram, Tumblr, YouTube and LinkedIn. Izea has … Read the whole story
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Last week, I attended the Nonprofit Technology Enterprise Network's wonderful Nonprofit Technology Conference in D.C., and I wanted to share some of the cool … Read the whole story
Sony PlayStation launched a 90-second TV spot promoting the March 21 release of "Second Son", the third game in its popular inFAMOUS series. The … Read the whole story
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Many estimate that traditional TV platforms could lose their dominant share of advertising to digital in a few years. Media agency ZenithOptimedia for example, … Read the whole story
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Last year, around 3.9 million Web users visited the Network Advertising Initiative's opt-out site, where they can opt out of receiving "interest-based" ads, according … Read the whole story
