by Mark Walsh
Yelp on Tuesday launched a reservation service that would be free to participating restaurants, posing a potential threat to the paid reservation service of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
One UK researcher believes that the frenetic activity around wearable media on the part of giants like Google and Apple will help the market … Read the whole story
by Sarah Mahoney
Devices are driving online sales, with consumers' myriad "mobile moments" a key factor. "These consumers are accessing the Web more than ever, in more … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The migration of online buying to mobile is not only growing but also headed to a dominant position. Based on a new forecast, the … Read the whole story
by Laurie Sullivan
engage:BDR is rolling out in beta a platform that provides cross-device targeting across households with multiple computers and mobile devices. It will also allow … Read the whole story
COMMENTARY
by Joe Mandese
May 8, 2014 -- Some people swear they could feel an almost imperceptible disturbance in the media universe at just about 8:12 p.m. (ET) … Read the whole story
by Gavin O'Malley
Twitter debuted a "mute" button on Monday. Muting a user means their tweets and retweets will no longer be visible on one's timeline, and … Read the whole story
COMMENTARY
by Paul Bremer
Think about all the different ways consumers access video content today. There are so many great content channels and everything happens instantaneously. Compared to … Read the whole story
by Larissa Faw
The Havas Media mobile unit sees the approach as a quick and effective way to solve key client challenges. Participating clients have included Yellow … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Native plays well with the increasing common popularity of mobile video content. Though mobile users are apparently not averse to watching longer content on … Read the whole story
-
by Tyler Loechner
Mobile ad targeting firm PlaceIQ on Tuesday announced a partnership with Tapad, a cross-screen marketing tech provider. The partnership allows PlaceIQ to expand from … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When it comes to fashion brands and retailers, 60% of Millennial women learn about the products from having direct contact with others wearing the … Read the whole story
by Tyler Loechner
Programmatic video ad platform Videology on Tuesday announced it has received Media Rating Council (MRC) accreditation for its viewability product. The accreditation helps makes … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The U.S. still accounts for 32% of the global RTB market (based on auction volume), and Brazil was second with just under 5% of … Read the whole story
by Tyler Loechner
The Interactive Advertising Bureau (IAB) on Tuesday announced that 29 digital companies have been certified under the revised IAB Quality Assurance Guidelines program (QAG … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The brands Google and Bing potentially forfeit millions of dollars annually by not making local and national services available through their Shopping sites. Ratings … Read the whole story
by Mark Walsh
The Online Publishers Association has named CBS digital veteran Jason Kint as its new CEO to succeed outgoing president Pam Horan. The OPA said … Read the whole story
COMMENTARY
by Jack Cohen-Martin
With free and easy publishing tools, high schooler can now create a high-traffic site within months. And with low-cost video capture and publication tools, … Read the whole story
by Laurie Sullivan
Conductor has created a business framework and platform supporting Web Presence Management, a model that Seth Besmertnik, CEO and founder, calls the next generation … Read the whole story