MoBlog
Isis, the mobile wallet venture backed by Verizon Wireless, AT&T and T-Mobile, released some user data this week following the national rollout of the service last November. It said it … Read the whole story
In a bid to capitalize on two of the largest trends in advertising today -- mobile and programmatic -- sell-side platform (SSP) PubMatic has … Read the whole story
Even as the iPhone becomes a ubiquitous device, Apple continues to brand itself as a luxury product. The latest Bentley video project was produced … Read the whole story
Yahoo on Thursday launched its latest digital magazine, Yahoo Movies, aiming to create a video-rich mecca for movie fans. Yahoo Movies has the same … Read the whole story
Quality inventory is the holy grail for marketers using real-time bidding (RTB), and a new report from TapSense shows just how much they are … Read the whole story
"We are a trusted brand for 56 million Hispanics," Rick Alessandri, evp of enterprise development for Univision, tells "Marketing Daily." "As we look to … Read the whole story
The Interactive Advertising Bureau on Thursday announced plans to align separate standards developed for digital video, mobile apps, and Web-based rich media ads. The … Read the whole story
The number of U.S. households with a TV connected to the Internet grew to 42 million in the first quarter, up almost 17% from … Read the whole story
Komli Media, a demand-side platform (DSP) with a focus on retargeting, on Thursday announced it has added mobile retargeting to its suite of offerings. … Read the whole story
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With new uses for data analytics and emphasis on creating greater context for mobile interactions, there must be a heightened emphasis on effective mobile … Read the whole story
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The Interactive Advertising Bureau is pushing to create a kind of interim path so that standards and specs that are used to deliver PC … Read the whole story
