With more than half of U.S. smartphone users engaging in mobile banking, the major banks are increasingly competing to cater to us on our handsets (and tablets). But when it … Read the whole story
Verve Mobile is introducing a new white-label service geared to small and medium-sized businesses for serving location-based mobile offers. By utilizing Verve's programmatic API … Read the whole story
When Facebook announced in April it was removing the private messaging feature from its primary app, it sparked an outcry online. But the move … Read the whole story
Twitter has struck a deal with "Billboard" magazine to serve up real-time stats on the top trending music. The online magazine teamed up with … Read the whole story
Human Demand, a mobile demand-side platform (DSP), on Tuesday announced it has acquired eDealya, a mobile data management platform (DMP). The acquisition brings additional … Read the whole story
Yahoo is planning to start a rival to YouTube by later this summer, according to a report today from AdAge.com. The story, if true, … Read the whole story
Unless quality video is involved, BuzzFeed no longer has use for smaller content providers. As such, the popular content hub has decided to sunset … Read the whole story
A new study from McCann suggests many consumers fear they're missing out on the thrill of discovering new things to buy as a result … Read the whole story
The increasing number of devices users are accessing the Web through has shaken up the retargeting game. The path to conversion is now split … Read the whole story
The ability to buy mobile ads via programmatic has been a topic of interest for well over a year now, and some recent news … Read the whole story
Smart remote app Peel is launching a tune-in ad unit for The History Channel that can change your TV channel from the ad itself. … Read the whole story