Since word of Apple's $3 billion acquisition of Beats Electronics broke several weeks ago, the high-profile deal has been dissected, debated and hashed over six ways to Sunday. The formal … Read the whole story
Mobile ad network InMobi on Thursday announced it has launched a programmatic exchange for mobile advertising, dubbed the InMobi Exchange. InMobi has tapped Rubicon … Read the whole story
"Boost wants to be top of mind with consumers, and this will help the brand do that," Peiti Feng, director of brand strategy and … Read the whole story
Data provider IXI Services on Thursday announced it has partnered with Adelphic Mobile, a mobile demand-side platform (DSP). The partnership will give Adelphic clients … Read the whole story
Because of a far steeper decline than expected in demand in the first quarter, IDC on Thursday lowered its outlook for tablet shipments this … Read the whole story
Publishers Clearing House will release a mobile-ad optimization service on the Liquid Wireless platform that supports tasks similar to multivariate testing technology. Using first-party … Read the whole story
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according to a new report from Nielsen. The results such efforts produce are little … Read the whole story
The 'Guardian' on Thursday launched a major redesign of its mobile app aimed at giving users greater personalization and more ad options for marketers. … Read the whole story
Quincy, Mass.-based Propel Marketing, one of the area's fastest-growing marketing firms, is expanding its array of digital services and diving deeper into mobile. The … Read the whole story
While mobile consumers use their phones throughout the shopping process, some may be persuaded into spur-of-the-moment purchases. It turns out that the growth in … Read the whole story
Over half (57%) of advertisers are buying mobile ads via programmatic, with the majority of those mobile buys (35%) coming from agencies. Demand-side platforms … Read the whole story