Mobile's slice of ad spend is likely to grow over time, but it won't necessarily be in lockstep with share of time. In a session at MediaPost's Mobile Insider Summit … Read the whole story
The Xbox One Tuesday will introduce Reddit and MTV apps to the system, as well as increase functions and tools for Google's YouTube Twitch … Read the whole story
It's no surprise that most marketing and advertising utilizes visuals to leverage emotion and create a brand experience. Messaging should aim to do the … Read the whole story
AppNexus, a programmatic ad platform, on Monday received a $60 million investment from a Boston-based public equity and asset management firm. The investment values … Read the whole story
Forty-eight percent of marketers queried reported that they face challenges in personalizing each customer interaction, and 42% of marketers reported they face challenges with … Read the whole story
As few as two years ago, the mobile ecosystem was still finding its way - identifying mobile audiences was a major challenge. Back then, … Read the whole story
Tumblr is partnering with Ditto Labs to help the photo-analytics start-up track brand logos that show up in user posts. Tumblr is positioning the … Read the whole story
Powered by a healthy demand for tools and seasonal gardening products and a shift in its marketing strategy, the Home Depot reported sales and … Read the whole story