Catalina and 4Info claim they have solid numbers to show how effective well-targeted mobile banner ads can be for moving the retail sales needle. We meet this news with mixed … Read the whole story
Venture capital investments dedicated to Internet and mobile search companies topped more than 50 deals in the past two years, per recent research. Venture … Read the whole story
Our biggest challenge as marketers is scaling our programs for the unengaged. How can we earn a place on their phone screens -- the … Read the whole story
New research shows a strong correlation between social engagement and higher tune-in rates. Users who click on shared content about a particular TV series … Read the whole story
Facing pressure from regulators, AT&T said today that it will revise its practice of throttling some smartphone users who subscribe to old, unlimited data … Read the whole story
Expertise in emerging trends -- tech and otherwise -- is now the number one skill that clients value most in their agency partners, up … Read the whole story
The door to beaconing just swung open a lot wider. The mega-digital-offers company RetailMeNot is partnering with beacon platform Swirl to extend beaconing at … Read the whole story
More searches on Google now take place on mobile devices compared with desktop in more than 10 countries, including the United States and Canada, … Read the whole story
Random iPhone App of the week: Joe Boxer launched the Inactivity Tracker, an app that tracks doing nothing. For those who are lazy or … Read the whole story