Combine '90s nostalgia with cute cartoon creatures, add the latest augmented reality technology, and offer it up to millions of smartphone owners itching for a light diversion from current events. … Read the whole story
Facebook is promising that these clandestine conversations can only be read on the mobile device of the intended receiver. "That means the messages are … Read the whole story
While Americans are busy planning their summer vacations, travel marketers are busy looking for new ways to reach them with the draw of sight, … Read the whole story
A 14-year-old boy who says he encountered racy material on Snapchat has filed a potential class-action lawsuit against the company. Read the whole story
After just one day of actively exploring Snapchat, I quickly snapped out of my skepticism. Simply put, Snapchat is so much more than I … Read the whole story
Cuebiq, a location intelligence company, announced the formation of strategic partnerships with several demand-side platforms (DSPs) and agencies, so they can use the company's … Read the whole story
Pokemon Go, an augmented reality (AR), free-to-play, hide-and-seek mobile game that utilizes GPS, went live this past week and quickly jumped to the top … Read the whole story
Last Tuesday, AcuityAds' self-serve programmatic marketing platform went live in the European region. The platform offers targeted advertising for campaigns using online display, video, … Read the whole story