Of late, Twitter has been naming live-video partners with such frequency that new ones hardly seem worth mentioning. But a new deal with the NBA just got our attention. Read the whole story
For the first time, Google will give advertisers the ability to buy programmatic ads in DoubleClick Bid Manager across smartphones, tablets, and desktop. Addressable … Read the whole story
Dads will be more likely to purchase back-to-school supplies on their mobile devices, according to Rubicon Project's second Back-To-School Consumer Pulse Survey. Read the whole story
Facebook now supports bidding within its app install ads that will allow advertisers to target based on specific actions they want users to perform. … Read the whole story
Emoji have come to search with Cheapflights giving mobile users the ability to use symbols instead of words. Read the whole story
Brian Wong, Kiip's CEO, says that the money will be used to position Kiip as the leader in moments marketing by exploring opportunities in … Read the whole story
Six in ten ad blockers cut out ads because of the poor user experience. Surely it's time that the industry compromises with the overloaded? Read the whole story
Some 72% of women surveyed say the ability to check social-media recommendations takes the guesswork out of buying a new product, while 81% of … Read the whole story
Aiming to increase the transparency and performance of video and display advertising on mobile and desktop platforms, DoubleVerify on Monday launched IQ Advanced Solutions. Read the whole story