Hoping to get ad buyers and sellers on the same page, the DMA on Tuesday unveiled a "cross-device identity solutions RFI template." The "exposure draft" outlines many of the questions … Read the whole story
It hasn't managed to monetise its massive mobile user base, and now it has even lost its cool factor. Surely it's only a matter … Read the whole story
AppLovin has had particular success with mobile ads, doubling its revenue from 2014-2015 and hitting over $200 million. There are even rumors that the … Read the whole story
A new eMarketer forecast for programmatic ad spending in the U.S. predicts that spending in the segment will continue to grow at double-digit rates … Read the whole story
The iPhone 7 might not be shiny and new enough to sufficiently brighten Apple's struggling hardware outlook. The latest iPhone is a lot like … Read the whole story
"We are always experimenting with new and innovative technologies that can empower our marketing partners to engage with travelers in fresh and exciting ways," … Read the whole story
Smartphone-powered virtual reality is projected to experience high growth, while the PC counterparts may sit on the sidelines. The number of VR-enabled smartphones and … Read the whole story
Microsoft Bing has rolled out support for Google's Accelerated Mobile Pages (AMP) in its search app to gain speed on page load times for … Read the whole story
Huawei Consumer Business Group tapped Doner London to create an integrated campaign for its flagship P9 smartphone, which was voted the best European consumer … Read the whole story
Oracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Cloud on Monday, allowing B2C marketers to offer a unified experience across any … Read the whole story
Amazon maintains its lead over search engines when it comes to consumers deciding where to make that first search for products. A study released … Read the whole story