Consumers continue to buy in stores, but that hasn't put a dent in online shopping, both by PC and mobile devices. However, consumers tend to gravitate to the two devices depending on what they're shopping for, according to a new study. It turns out that smartphone purchasing rules for digital products while apparel shopping is done more on desktops.
Mobile payments are growing significantly around the world, but that doesn't mean there is a clear winning payments provider. Much like making purchases on the Web naturally evolved to making purchases via mobile websites, the behavior of paying for things on the Net has been translating to paying for things with a smartphone, minus the websites or apps. The mobile payments entities that are ahead are becoming substantial.
It's not surprising that consumers around the world are using their smartphones to make purchases. However, while an overwhelming number of people have made a mobile purchase, the majority have not finalized a purchase they started. More than three fourths (78%) of people made a purchase by mobile in the previous six months, but more than half (58%) abandoned a transaction before checkout, based on a new global study.
Ecommerce initiatives in organizations are going strong with many attributing the efforts to incremental sales. As might be expected, mobile is a healthy part of the mix, with almost half of companies listing mobile commerce and payments as one of the top ecommerce activities they're involved in, based on a new study. The majority (66%) of companies are conducting more ecommerce initiatives than the previous year, according to the ecommerce insights report, comprising a survey 215 client-side marketers conducted by the Association of National Advertisers.
A key pillar of the customer experience is mobile commerce. Retailers are aiming to deal with that by moving to mobile point of sale systems and putting mobile capabilities in the hands of sales associates, based on a new study focused on overall customer engagement. Thanks to smartphones, consumers have a constant and unlimited amount of information at their fingertips. Consumers tap into their phones to research products, compare prices, make online purchases and, to some degree, pay in stores.
The location of shoppers with smartphones in stores is getting much more precise thanks to LED lighting with tracking technology built in. The connected lights already are installed and being used in a Carrefour hypermarket in France and are on the way to stores in the U.S. The system from Philips Lighting was shown to retailers at the National Retail Federation Big Show in New York this week and a U.S. pilot store is expected to be announced soon.
The holidays were good for mobile commerce. Consumers were active in using their smartphones and tablets both for visiting Web sites and making purchases. As a final holiday post mortem, Adobe Insights has tallied an impressive number of stats from the entire holiday shopping season.
Beacons are moving to bars. A lot of them Following countless implementations of beaconing to interact with shoppers in various ways at retailers of all types, beacons are moving into thousands of bars across the U.S. At CES this week, InMarket is introducing InBar, a new digital platform for entertainment venues, most notably, bars.
Mobile commerce is about to get more vocal. As in buying things by issuing voice commands. Within three years, 20% of all user interactions with smartphones will take place via virtual personal assistants, according to a new Gartner forecast.
There are mobile payments and then there are mobile payments. Put another way, paying by phone can take more than one way. While in a store, consumers face a number of ways to use their smartphone to pay. These typically would include device-based technology, such as in Apple Pay or Samsung Pay.