by Steve Smith on Dec 9, 12:00 AM
Perhaps adversity really does breed creativity. From the looks of our nine category winners in this year’s Best of the Net Awards for Online Advertising Campaigns, you would never know that the online ad industry is working through an undeniable spending dip.
by Adam Herman on Dec 9, 12:00 AM
Detroit Agency Revs its Engines for Online Marketing
by Phil Leggiere on Nov 11, 12:00 AM
Hooray Beer! Red Stripe Courts America’s "Inner Mojo"
by Paul Gough on Nov 11, 12:00 AM
Agencies Spring Up For Fastest Growing Demographic
by Steve Smith on Nov 11, 12:00 AM
You know what it’s like to get a couple of friends to agree on where to go for lunch. If you think that’s tough, imagine getting 150 leaders of the media industry to agree on where online advertising is headed in 2003. Well, that’s exactly what we tried to do at our annual Forecast conference in New York this past September. We invited 150 of the top media planners, buyers, sellers, marketers and researchers to debate a series of resolves – on consumer branding, agency consolidation, email marketing, CRM and the overall media climate – that would help determine the …
by Paul Gough on Nov 1, 12:00 AM
Developing digital customer experiences through creativity and technology
by Phil Leggiere on Nov 1, 12:00 AM
very year we set a new record for traffic in October as Halloween approaches," explains Leigh Lucarelli, executive producer of Circle 1’s Kidscom.com. "For kids it’s like New Year’s Eve and Christmas rolled into one." It’s also, she believes, a holiday that’s a perfect fit for the Web. "Halloween is about imagination and action, making up stories, costumes, and games," she adds. "But on TV kids just watch other kids play or dress up, or worse, just watch adults tell them what to do." This year Kidscom.com will attempt to capitalize on the Halloween traffic spike with a seasonal "Fun …
by Kevin Ryan on Nov 1, 12:00 AM
Why should you bother with a pay-for-placement search program for your client and how do you get one started?
by Steve Smith on Nov 1, 12:00 AM
The simple, direct approach for integrating content and advertising.
by Amy Corr on Nov 1, 12:00 AM
Since 1996, 24/7 Real Media has consistently held the silver medal in the race for domination of publisher-side ad-serving technology. Blame it on first-mover advantage, but the gold belonged — and still does-to DoubleClick’s behemoth DART. That may soon change. 24/7’s Open AdStream has recently made some waves in the competitive marketplace, converting several of DART’s new technology clients, including Vivendi Universal, which is made up of Rollingstone.com, the Flipside network, uproar.com, and iWin.com, among others. 24/7 claims superior one-on-one service, privacy policies, easy-to-use products, and cookie ownership for advanced targeting as advantages over the competition. Its luck holding steady, …
