• Agency of the Year: Silver -- AKQA
    The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional definitions of advertising, romancing every platform it can find by Ad agencies haven’t traditionally been in the business of product development. But advertising isn’t traditional anymore. The work AKQA has executed in the last year exemplifies the changing role of ad agencies today. Delivering a media buy is no longer enough, and agencies are finding they need to not only create content, but also to help their clients develop products.
  • Agency of the Year: Bronze, Search -- Covario
    San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But what really sets it apart?  Eclectic thinking The elevator doors open to a white and orange Covario sign painted on the wall. It ties into the company's latest branding campaign sporting an image on its Web site home page of a white-haired Einstein with an orange streak, symbolizing intelligence with a twist. A few steps into the reception area and the space takes on a high-tech, real-time agency feel: The ...
  • Agency of the Year: Bronze, Mobile -- PHD
    To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the noise. For five days in October, Omnicom media agency PHD staged an experimental theatre production called Mobility Week in its midtown Manhattan offices. Cast and crew included most of its staffers, more than 20 of its client companies, and 40 industry thought leaders representing all things mobile: technology, inventory, analytics, audience, and apps. On each day of this mini-conference, PHD presented panel discussions and hands-on demonstrations on a different mobile ...
  • Agency of the Year: Bronze, Media Planning -- mediahub/Mullen
    For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring love story between the traditional and digital realms. Think of it as Media with a capital M. Even before winning National Geographic and hitting a homerun campaign for JetBlue, John Moore knew 2012 was going to be a big year for mediahub.Sure, Moore and his team had seen success since he joined Mullen’s media-planning and -buying shop in 2009. They quickly won the JetBlue account, set up a enviable mobile ...
  • Agency of the Year: Bronze, Creative -- Wieden + Kennedy
    From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy continues to solve the industry’s problems, creating breakthrough + formulas Can an agency institutionalize creativity? The consistent success of Wieden + Kennedy, the quirky Portland-based network that was long known as the “Just Do It” guys, certainly makes it seem possible, if not easy. To the agency’s long list of creative awards and acknowledgments, including its fourth straight Emmy for a Procter & Gamble commercial won earlier this year, the still-independent shop ...
  • Ed:Blog
    While choosing OMMA Agency of the Year winners is never easy, making the final cuts this year had us on the edge of our seats. In part, we can blame that on the way the interdisciplinary lines in digital marketing continue to fade away. Almost every agency we considered in one category could also have been a candidate in every other category, whether in social, mobile, design or creative; every one of them could make an argument for all-around greatness. But in part, it’s ...
  • Agency of the Year: Bronze, Small Agency -- 72andSunny
    With 300 people, the eight-year-old agency may not be as large as jwt or Havas. But trust us -- you've seen plenty of 72andSunny's work. And you've probably liked it.
  • Agency of the Year: Bronze, Social -- Pereira & O'Dell
    Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a show that the world can’t wait to share Pereira & O’Dell had two defining moments in 2012.One arrived early, in January, when the San Francisco–based agency bid farewell to its largest client, the University of Phoenix, declining to participate in a review for the business.“We knew it was going to change the agency, alter our course forever,” says CEO Andrew O’Dell.Though the account had helped put ...
  • The Worst Videos of 2012
    It was a year of amazing work, and unsurpassed video consumption, with consumers snacking on video via phone, tablet and laptop. Not all are stellar. Here are 10 the universe should spit out. You'd think that brand mavens and marketers would have realized by now that every piece of content is, or will soon be, viral. With the exception of those who have taken a monastic vow to avoid all online video, most of us are seeing as many brand videos and ads online as we are off. There are exceptions — those ubiquitous holiday-time auto ads remain ...
  • OMMA Envy
    Some campaigns are bound to bring out the green-eyed monster. Seven original thinkers tell OMMA about the year’s ads that made them say, “Wish I’d thought of that.” Wish I'd thought of…Nike’s TweetboardAlan SiegelFounder, SiegelvisionIn our day consumers have been exposed to many admirable advertising campaigns, including some that sparkle with inventiveness and wit. The challenge for today’s marketers, though, is not to broadcast and entertain but to engage. To me, the most impressive branding program is ...
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