Top StoryLooking to spur more linear and digital video ad innovation, cable network group Turner is launching industry-wide research consortium Turner Ad Lab. Read the full story by Wayne Friedman
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MediaMath on Wednesday announced the launch of a proprietary data service called Helix. The new service aims to package the large data sets that MediaMath's partners and its clients provide, … Read the full story by Tobi Elkin
NewsMediaBrix, a mobile advertising company, announced a partnership with Kik today to bring native-feeling rewarded ads to the messenger app. Users who watch an ad will be rewarded with in-app … Read the full story by Ben Frederick
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Audience management platform adsquare and programmatic platform Smart AdServer announced a partnership today. Read the full story by Felicia Greiff
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SpotX, a video inventory management platform headquartered in Denver, has announced a new managing director of JAPAC to lead the company's expansion into new Asian markets. Read the full story by Felicia Greiff
NewsImpressions from U.S. paid-search advertising campaigns running on Google rose 7% in the fourth quarter of 2015, compared with the previous year after declining 21% in the prior quarter. Clicks … Read the full story by Laurie Sullivan
NewsSparkPost, a cloud-based email marketing company, on Wednesday announced that Pinterest has integrated with SparkPost Elite as its email delivery service. Read the full story by Jess Nelson
News'The Economist' has joined forces with Murmur, a New York digital media studio, to create a platform that they are describing as a "Tinder for content," as part of a … Read the full story by Erik Sass
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Video ad tech firm Beachfront Media CEO Frank Sinton, says that his company saw seven times growth in mobile revenues year-over-year from 2014 to 2015. Worldwide, the company had 38 … Read the full story by Ben Frederick
