When Chris Hollander says that working for Panera Bread is “kind of a marketer’s dream,” he’s referring to the strategy that guides the brand’s interaction with existing and potential customers, as well as its commitment to food quality, transparency and the overall customer experience. Hollander’s track record over nearly eight years at the company attests to a mutually beneficial match. Panera founder Ron Shaich — now executive chairman, having recently stepped down as CEO — has cited marketing’s effectiveness as one of the critical drivers of Panera’s remarkable growth. The $5-billion company generated annualized stock returns ...
Lebowitz founded Big Spaceship based on a culture. Although it may be best known for its digital chops, it has emerged as a best-in-breed full-service agency creating campaigns in conventional media like TV and print as well as pushing the envelope with the next generation of media technology.
Sometimes all it takes to become a Mediapost All Star is to do what you said you were going to do, and then some. And then move on the bigger and better things. That has been the case for Jonathan Mildenhall. Upon taking on the chief marketing role at Airbnb in 2014, Mildenhall stated he wanted Airbnb to become a lifestyle brand and an “everyday app,” driven by its community. Over his tenure, he shepherded the brand’s moves into facilitating more experiential offerings, with locals offering tours and services in addition to rooms to rent. The ...
The self-described "data-driven" executive's 20 years of experience here and in APAC and Australia for UM, Carat and others, has paid off handsomely for the world's largest digital agency.
In a new digital universe, traditional shops realized they had to adapt or die. Omnicom's BBDO adapted - in a way that enabled the agency not just to survive but to thrive. Much of the credit goes to John Osborn.
Fearless and agile, 360i's leader Sarah Hofstetter has shown a singular flair for developing novel solutions to business problems and imaginative efforts that capitalize on client opportunities.
MediaPost is honoring Laurent Potdevin, CEO of Lululemon, not just for rebalancing the once-trendy and then-hammered athleisure company, but for steering it past the rocks that are battering its retail competition.
The Carat USA CEO's hypersonic ascent -- he came on board as Carat's first chief strategy officer from Mindshare barely four years ago -- has been fueled by his flair for innovation and the conviction that "people-based marketing" is the key to ongoing success.
Popstefanov has created a best-in-class agency combining technical expertise and innovation that improves the way brand marketers interact with consumers digitally. This approach has earned PMG relationships with some of the most technologically sophisticated and most trusted brands.
"Today, in America, the typical person makes 35,000 decisions a day," Aaron Shapiro said recently during a presentation championing Huge's brand of "anticipatory design" -- a new approach to user experience design he says will do more to change the way brands interact with consumers over the next ten years than all digital media has done over the last 20. In a world of infinite media and brand options, designs that anticipate a user's needs increasingly will end up being a user's most important choice, if not their only one. Having and realizing that vision, made Shapiro our obvious choice ...