Leading online advertising company DoubleClick Inc. cut some of its media staff yesterday, reportedly due to the sharp downturn in the ad market. Read the whole story
The young Superman tale "Smallville" proved to be more powerful than a locomotive Tuesday, premiering to some of the best ratings in the WB … Read the whole story
To promote a new book, a Sci Fi publisher tried an unusual form of advertising -- it talked up the book in Internet forums … Read the whole story