Online Media Daily
Thursday, October 18, 2001
  • DoubleClick Cuts Media Staff

    Leading online advertising company DoubleClick Inc. cut some of its media staff yesterday, reportedly due to the sharp downturn in the ad market. Read the whole story

  • Smallville Bow Super for the WB

    The young Superman tale "Smallville" proved to be more powerful than a locomotive Tuesday, premiering to some of the best ratings in the WB ... Read the whole story

  • Word of Mouth Online

    To promote a new book, a Sci Fi publisher tried an unusual form of advertising -- it talked up the book in Internet forums ... Read the whole story