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DoubleClick Inc. today unveiled the results of its 2001 Consumer Email study, which show that over 88% of consumers have purchased as a result ... Read the whole story
How will NetRatings acquisition of Jupiter Media Metrix transform Internet audience research and measurement? Read the whole story
Much has been written about the way Sept. 11 has transformed advertising, from the amount actually being bought to the messages being communicated. So ... Read the whole story