Apparel retailer Eddie Bauer launched a multimillion integrated media campaign today that includes national radio, print and the Internet. Read the whole story

Kraft Foods, makers of Oreos, has turned to narrowcasting--in-store broadcasting, to promote Oreos with an original promotion that actually goes beyond in-store TV ads. Read the whole story

Online auditor ABC Interactive will soon offer a service that offers enhanced tracking of website visitors, providing a general picture of where they’re located … Read the whole story