European media buying agency Zenith Optimedia Group forecasts that global ad spending will drop 0.3% compared to 2001, with election campaigns in the United … Read the whole story
Although the official PIB report says magazine advertising revenue for the month of August increased only 2.7% compared to August 2001, there were several … Read the whole story
Is Web advertising the best way to reach decision makers? A new study says yes. Read the whole story
A new partnership between the Radio Ad Effectiveness Lab and national advertisers is designed to measure radio’s effectiveness based on actual sales. Read the whole story