MediaPost Publications - Online Media Daily 05/27/2003

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Bluestreak: From Visibility to Lead Generation
by Masha Geller
The IAB has spent the last several months promoting the findings of the Cross Media Optimization Studies and the data are not falling on … Read the whole story
COMMENTARY
Earthlink's New Spam Tech: Strains Out Non-Humans
by Tig Tillinghast
Call me an optimist, but Earthlink's new anti-spam "technology," just might work. Its soon-to-be-implemented requirement that each email sent to one of its accounts … Read the whole story
Ads That Don't Quit
by Larry Dobrow
Desktop applications provide advertising that's always on. Read the whole story