The average keyword price last month was $1.45--a drop of about 6 percent from October 2004, according to the latest monthly keyword price index … Read the whole story

Like so many business relationships, the relationship between ad reps and online agencies is full of ups and downs; one minute you celebrate innovation … Read the whole story

The Internet is not a toy. It is not a passing phenomenon. It is the single most important development in the history of media … Read the whole story

Adam Gerber, who until recently headed up the new media strategy for MediaVest and big clients like Coca-Cola Co. and Procter & Gamble, has … Read the whole story

In a continuation of its partnership with the Coca-Cola Co.'s Sprite, MSN has created another teen-oriented branded entertainment site for the soft-drink maker. Read the whole story

Web analytics firm Omniture today is expected to relaunch its SearchCenter application. Read the whole story

Short film and online game publisher AtomShockwave will start incorporating technology that allows ads to be inserted into its game worlds. Read the whole story